Marc Madnick, co-founder and CEO of Final Draft, Inc., moved to Los Angeles in 1986 to follow his dream of being a screenwriter. A very strategic marketer, Madnick knew that if he could convince Hollywood’s heaviest hitters (Tom Hanks, Oliver Stone, and Lawrence Kasdan, to name a few) that Final Draft software will save them time and money, he’d have a chance at success.
Madnick’s aggressive marketing campaign, Final Draft screenwriting software had become the entertainment industry standard for screenwriting and the market leader among its competitors worldwide. With the company now in its 20th year and the eighth version of the software, Final Draft, the application and its brand, continues to grow in popularity and into new markets throughout the world.
Kaizen partners with Final Draft
Date:
Thursday, 2 August, 2012 - 00:10